SEO · AI · Digital Strategy

SEO meets
builder
mindset.

7+ years bridging digital marketing and technology. Currently building AI-powered products from Mexico while completing a Full Stack Developer program at Kood/Sisu.

7+
Years digital ops
3
Live AI products
5
Languages spoken
500+
Portfolios managed
Kristen Liivrand
🇫🇮 🇲🇽 🇺🇸 🇪🇪 🇦🇪
Kristen Liivrand
SEO & AI Digital Strategist
SEOAI NativeFull Stack HospitalityMultilingualLATAM
📍 Currently: Ciudad Victoria, MX 📅 Finland from September 2026 ✉️ liivrandkristen@gmail.com 📞 +358 445 300 393
Background

From Dubai summers
to Mexican startups.

My career started in finance and grew into digital. After a BBA in International Business with an exchange year at Universidad de Monterrey (2018), I spent summers in Dubai as a Marketing Manager — learning how luxury brands operate at scale.

I co-founded a digital agency in Mexico in 2020, serving SMEs across Mexico, the USA and Europe. When AI arrived, I leaned in fully. Today I build AI-powered products and apply those same skills to SEO, content strategy, and digital growth.

I'm enrolled at Kood/Sisu, Finland's peer-learning engineering school, completing Go and JavaScript tracks — the same school shaping Finland's next generation of engineers.

I speak Finnish, English, Estonian and Spanish fluently. I know what it means to work across time zones, cultures, and languages — and I know how to make it work.

2026
3 AI products in development
tryawenai.com · pouches.mx · fan-shield.com
2025
Enrolled at Kood/Sisu
Go mastered · JavaScript ongoing
2024
Account Manager, Nooon
Luxury hospitality SEO · Europe & LATAM
2020–23
Account Manager, Coinmotion
500+ portfolios · 20% Spanish client growth
2020
Founded Digital Marketing San Pedro
Agency · Mexico, USA & Europe
2017–18
Marketing Manager (Practice) · Dubai
Luxury brand operations · UAE
2018
Exchange Year · Universidad de Monterrey
Leadership & Marketing · Mexico
Current Builds

Products I'm building
right now.

Three live projects — all built with AI at their core. Each one a different niche, same underlying discipline.

01
🧠
Awen AI
tryawenai.com

Digital Psychology platform with three specialized AI personas for different emotional and cognitive needs. Subscription-based. Built to demonstrate how prompt architecture shapes AI behavior at product level.

AISaaSPsychologySubscriptions
02
🌿
Pouches MX
pouches.mx

SEO-first content platform targeting the emerging Mexican nicotine pouch market. Category education, product discovery, and market positioning — built from the ground up for organic search growth.

SEOContentMexicoGrowth
03
Fan Shield
fan-shield.com

Safety companion app for international visitors during FIFA 2026. Real-time alerts, travel insurance, eSIM, and an AI assistant trained on local context. Timely, high-intent audience.

FIFA 2026Travel TechAIInsurance
Capabilities

What I bring
to the table.

SEO & Content
  • Technical SEO
  • Localized SEO content
  • Keyword research
  • Content strategy
  • Hospitality verticals
  • English & Spanish copy
AI & Automation
  • LLM prompt engineering
  • Claude Code / Cursor
  • AI workflow design
  • Agent architecture
  • GitHub Copilot
  • Daily AI-native work
Development
  • Go (Golang)
  • TypeScript / JavaScript
  • React + Vite
  • TanStack Router
  • Tailwind / Shadcn
  • REST APIs / Socket.IO
Languages
  • Finnish (native)
  • English (excellent)
  • Estonian (excellent)
  • Spanish (fluent)
  • Swedish (basics)
  • Russian (basics)
Application

Cover Letter

For the SEO role at Superformula × MGM Resorts.

Kristen Liivrand
liivrandkristen@gmail.com · +358 445 300 393
Ciudad Victoria, Tamaulipas, Mexico
May 2026
Hiring Team — Superformula
SEO Division · MGM Resorts Partnership
Re: SEO Specialist — Superformula × MGM Resorts

I will be direct: I applied for this team before. I came in second. Since then, I have been spending every month building things — and I believe that is exactly the kind of person you are looking for.

I am a Finnish professional currently based in Mexico, which I know is not a common combination — not many Finns here. Though I know your colleague Tommi knows the feeling. Mexico has sharpened my ability to work across cultures, operate independently, and understand how search behavior differs in different markets. These are not theoretical skills for me. They are how I work every day.

My SEO background spans luxury hospitality at Nooon, where I developed localized content strategies for high-end hotel brands across Europe. I have also years of hands-on digital strategy through my own agency serving clients in Mexico, USA, Europe and Dubai. I know how to build content that ranks and that people want to read. I understand the mechanics behind search visibility in competitive, multilingual markets — which is exactly the space MGM Resorts operates in.

But what has changed since my last application is the depth of my technical and AI fluency. I have been building three live products: tryawenai.com (an AI psychology platform), pouches.mx (an SEO-first content play targeting an emerging Mexican market), and fan-shield.com (a travel safety app for FIFA 2026 visitors). Each of these projects has evolved my understanding of how search, content architecture, and AI tools work together in real action — not just theory.

I am enrolled at Kood/Sisu, Finland's peer-learning engineering school, and I work daily in Go, TypeScript, React, and AI tooling. This technical depth means I can collaborate with engineers, understand data pipelines, and implement SEO recommendations rather than just hand them off. When Tommi or other team members talk about crawling, rendering, or structured data, I am in that conversation — not waiting for the translation.

I speak Finnish, English, Spanish and Estonian. For a team working across European and American markets with Nordic roots, this is genuinely useful — not just a bullet point on a CV.

I know this role is competitive. But I am not the same candidate as last time. I am sharper, more technically grounded, and extremely motivated. If you are looking for somebody who can do strategic thinking and understand the details — I am the right person for this job.

Looking forward to talking more!

Warm regards,
Kristen Liivrand
liivrandkristen@gmail.com · +358 445 300 393 · linkedin.com/in/kristen-liivrand